Site Performance Optimization: You can identify pages with high bounce rates or slow load times, allowing you to improve the user experience and site efficiency.

Custom Traffic Source Analysis: Knowing where your traffic comes from (organic search, social media, advertising campaigns, etc.) helps optimize your marketing strategies and allocate resources more effectively

Digital Marketing Strategy Improvement: By understanding the performance of your digital marketing campaigns, you can adjust and enhance your strategies to increase effectiveness.

Device and Browser Performance Tracking: You can identify which devices and browsers your visitors use, which is crucial for optimizing your site for different platforms.